Entries by Phil Whitehead

Home Sellers Can’t Be Greedy Anymore

As escalating mortgage rates and home prices shrink the pool of buyers, help your sellers understand why they’ll likely need to readjust their expectations. June 21, 2022 by Melissa Dittmann Tracey Key takeaways: Today’s sellers are seeing the market cool considerably from the homebuying frenzy just months ago and need greater education in order to price […]

Smart-Home Tech That Helps Homeowners Age in Place

Those ages 55 and above say they want solutions for home maintenance, safety and security and making daily life easier. So, share these devices with your clients. Smart-home technologies may help a growing number of older adults age in place, enabling them to improve their quality of life and continue to live independently longer, research […]

NAR Report: These Are the Top Home Improvements

Homeowners and REALTORS® alike want new roofs and kitchens. According to the 2019 Remodeling Impact Report, released by the National Association of REALTORS® (NAR), the two projects rank as the most popular home improvement projects among both demographics. The report, which examines homeowners’ reasons for completing the projects ranked, also provides the costs and seller recovery […]

When Is the Best Time to Replace Your Roof?

Maybe there’s a leak in your attic. Maybe you’ve noticed cracked or broken shingles. There are many reasons why you might need to replace your roof, but as with other home improvement projects, there are optimal and sub-optimal times to get it done. Here are just a few considerations when you’re wondering about the best […]

Understanding the Asphalt Economy for the Roofing Industry

The asphalt economy is incredibly fascinating and sustainable. As of December 2021, asphalt is the most recycled material on Earth and can be used for roadways, parking lots, roof shingles, and more. With the current state of climate change and efforts to become more sustainable, asphalt recycling matters now more than ever. The United States […]


The real estate industry is constantly evolving, and with this ever-changing landscape comes innovation. This innovation appears in many forms, from advanced technologies to new ways of handling real estate transactions. One thing that has made a significant change in the housing industry is the increasing cost of building materials. Lumber costs have skyrocketed in […]

Millennial Demand Is Driving Prices Up in Neighborhoods With Kids

With a record number of millennials set to reach key age milestones for homebuyers over the next two years, experts say this could push already accelerated price gains even further. This, according to a new report from Zillow that found home values are growing fastest in areas with the highest share of kids, reflects the impact […]


Another good indicator of a strong economy, was revealed in CoreLogic’s monthly Loan Performance Insights Report for November 2021. In November, 3.6% of all mortgages in the U.S. were in some stage of delinquency (30 days or more past due, including those in foreclosure), representing a 2.3-percentage point decrease compared to November 2020, when it was 5.9%. […]


The 30-year fixed-rate mortgage (FRM) averaged 3.14% for the week ending Oct. 28, according to the latest Primary Mortgage Market Survey® (PMMS®) from Freddie Mac. Declining COVID cases and improved consumer confidence, however, are keeping purchase demand strong despite increasing rates.Mortgage details:– 30-year fixed-rate mortgage averaged 3.14% with an average 0.7 point for the week ending Oct. 28, 2021, […]